Thought process of a teenager

Reading social studies text book on globalization:

" 'Globalization' is now a common word. But if you had lived in the first half of the 20th century, It would not have been part of your vocabulary. No one is sure when this word was coined or who coined it, but language experts agree that it did not appear until the 1940s or 1950s. And even then, it was rarely used. It did not come into widespread until the 1980s, when American economist Theodore Levitt made it popular by using it to describe changes in technology and social behaviour that allow huge corporations such as Coca-Cola and McDonald's to sell the same products around the world..."

Wait... What was I reading about? I could really go for a bigmac right now....